Overview
Spotify has Wrapped. Zomato has nothing.
Zomato sits on some of the most personal data a food brand could have — what you order, when you order it, how much you save, which restaurants you keep going back to. None of it is ever shown back to the user in a meaningful way.
Zomato Unwrapped is a concept feature that changes that. At the end of every year, every Zomato user gets their own personalised story — 10 swipeable cards recapping their food year in Zomato's voice. Funny, a little flirtatious, completely on brand.
Problem
No end-of-year moment, no free marketing.
Zomato has no end-of-year moment. Spotify Wrapped generates millions of shares every December — free marketing driven entirely by personalised data. Zomato has the same data sitting unused. No reward for loyalty. No reflection. No shareable moment.
Solution
Ten cards. One shareable story.
10 story cards — each telling a different chapter of the user's food year. Every card is designed to feel screenshot-worthy and shareable. When users share their Unwrapped, Zomato gets free marketing. When friends see it, they want to order more to improve their own stats next year.
